Don’t underestimate the power of colour. Choosing the colours of your logo and brand is probably one of the most difficult jobs for a start-up and it’s so important to get it right. We make snap judgements based on visuals, we judge books by their covers, we judge food by its packaging and we judge companies by their logos. And since research has proven that colours are 85% of the reason why people decide to buy from one supplier and not another, it is really worth making sure you understand the impact of particular colours.
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The impact of colour in your logo design infographic by British Design Experts
The impact of colour in your logo design infographic (Designed by Marek Mis / Written by Amy Harding). Statistics from http://neuromarketing-color-psychology.blogspot.co.uk/