Posted in Grafik Dizayner

Chupa Chups logo evolution


Founded by Spaniard Enric Bernat in 1958, Chupa Chups is currently owned by Italian multinational Perfetti Van Melle (the corporation owns other well-known brands such as Mentos, Smint, and Fruitella). The Chupa Chups brand name comes from the Spanish verb chupar, meaning “to suck.”

“I saw sweets didn’t suit their main consumers, children. They got their hands sticky and ran into trouble with their parents. So I stuck a sweet on a stick.”
— ENRIC BERNAT

Quoted from Enric’s obituary on The Guardian website.

Chupa Chups logo evolution
Chupa Chups logos from http://www.chupachups.com

“In 1969, Dali was approached to design a new logo, and the result became as instantly recognisable as his melting clocks. Dali incorporated the Chupa Chups name into a brightly coloured daisy shape. Always keenly aware of branding, Dali suggested that the logo be placed on top of the lolly instead of the side so that it could always be seen intact.”

Quoted from BBC’s Modern Masters: Dali, Chupa Chups logo.

Chupa Chups logo by Dali
Designed by Dali in 1969

Chupa Chups logo
Current logo, revised in 1988

Chupa Chups lollipops
Photo via jkr

Enric Bernat is survived by his wife and five children, including Xavier, the president of Chupa Chups.

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