All DesiGn

5 Top Tips for Logo Design

Posted on: 19 Noy 2015


5 Top Tips for Logo Design

by Bill Gardner, president of Gardner Design and founder of LogoLounge.com

1. Start with Discovery

Stop. Designing a logo is a bit like climbing down a mountain, and that’s but half the journey. Discovery is the first part of the process and more akin to ascending the mountain. As a credible designer you are creating a subjective solution that addresses the objective needs of your client. More than a clever image, your design needs to have strong logic for why it will build relevance with your client’s customers. Intuition, though valuable to the design process, is multiplied exponentially by research.

logo-design-tips-bill-gardner

Cosmosphere International SciEd Center and Space Museum

2. Create Your Roadmap

Before any design happens, develop and prioritize a creative brief based on the discovery phase and that you and your client agree on. Let this serve as your design roadmap. This document isn’t designed to limit your creativity but to most effectively channel it. Only by mutually establishing your goals will you know if you’ve reached them. This also protects you from a client who wants to add objectives after your presentation. Clients who suddenly remember new parameters at this stage present an opportunity for you to renegotiate fees for additional design.

RedGuard, Manufacturer of blast resistant safe space for petrochemical industry

RedGuard, Manufacturer of blast resistant safe space for petrochemical industry

3. Acquire the Knowledge

I’ve yet to meet a great designer who didn’t have a near voracious appetite for knowledge. We are visual storytellers, and creating those stories relies on us having an extensive vocabulary to draw upon. How could a mark have a mythological analogy if we don’t know mythology? How can we make a literary or musical reference without some background in each? A mark that references the traits of an animal or workings of a tool can only be considerations if you are aware of them. Load your chamber with as much information from outside our industry as possible.

Urban Prevue, Online shopping and entertainment guide for traveling public

Urban Prevue, Online shopping and entertainment guide for traveling public

4. Get it Down

Whether you sketch or work best on screen, use the tool of you choice and get the ideas down! These are the nucleus of a brilliant design solution. It is not critical that they lay down fully nuanced. The less defined the seed of an idea, the more branches it can grow and the more fruit it can bear. Technically, any mark can look finished by a good craftsman, but a genius logo is the product of a superior concept. Many mediocre solutions should fall to the wayside on your journey. Remember this: “No idea is as dangerous as the only idea you have.”

BlueBird Books, Regional independently owned book store

BlueBird Books, Regional independently owned book store

5. Study the Trends

Lastly, make yourself intimately aware of current and past identity design. Public impressions are leveraged forward from what they already know. There is plenty of room for bold innovation, but without some relevance to consumers, it’s challenging to build traction. The designer who tells you he creates in a vacuum is either a liar or a failure. Understanding how design evolves allows you to stay ahead of your peers. What is relevant now grew out of previous trends. Understanding those sequences allows us to identify design trajectories and project the next evolution of our own design.

logo-design-tips-bill-gardner2

Identity for Kroger convenience stores and supermarket fuel islands from coast to coast

– See more at: http://www.howdesign.com/featured/top-tips-for-logo-design-gardner/#sthash.F2OQuzWx.dpuf

Bir cavab yazın

Sistemə daxil olmaq üçün məlumatlarınızı daxil edin və ya ikonlardan birinə tıklayın:

WordPress.com Loqosu

WordPress.com hesabınızdan istifadə edərək şərh edirsinz. Çıxış /  Dəyişdir )

Google photo

Google hesabınızdan istifadə edərək şərh edirsinz. Çıxış /  Dəyişdir )

Twitter rəsmi

Twitter hesabınızdan istifadə edərək şərh edirsinz. Çıxış /  Dəyişdir )

Facebook fotosu

Facebook hesabınızdan istifadə edərək şərh edirsinz. Çıxış /  Dəyişdir )

%s qoşulma

Təqvim

Noyabr 2015
BE ÇA Ç CA C Ş B
« Okt   Dek »
 1
2345678
9101112131415
16171819202122
23242526272829
30  

Statistika

Enter your email address to follow this blog and receive notifications of new posts by email.

Digər 31. 743 izləyiciyə qoşulun

Blogun statistikası

  • 142. 130 hits

adel akademik personel alarm clocks ales alir almaz amp ampir andrew mccarthy ankara artem art rage bakan beautiful images beauty beden best recipes bii bir adam bir birin bizim blox brini brodski bu bulu C/C++ center stage charlie bailey clever effects conference badge creative approach creative photos creative studio cutting edge technology dadaizm daha daima dark backgrounds designers design logos divar diye doktora dris duygu edib edir elegant color elegant design elegant logo elektrik elektronik empty space energetik eyb eye candy fabian perez facebook farrand fen bilimleri filipin filipp formatta fovizm frida kalo gemi getm hacettepe üniversitesi haline hamidiye hardan header images hedef hofstede hot dot hsil hval icons ilk illustrations image text incil ink company inqilab inspiration intelligence ismi istr janra jardan kampus kez ki kild klimt klod mone kompo konservatuar kuczynski kuram kurum logo designer logos maddi maraq mariya marmara üniversitesi marteau maslak meram meslek misirli modernizm motive msil nada nbsp nbsp nbsp nbsp nbsp neat website negative space new painting ngin nims olana olur oskar rabin pablo pikasso package details page websites paralel periodical payments personel phood pica pica pikasso pollok polyak prizma rasi rcl renge renk renuar resim rezervasyon rgi ri c rzd sabit salavador dali salvadora salvador dali screen photos sezan simple amp simple gesture simple path simplicity smd smind social stats sol sonsuz sosyal bilimler space inbetween srin ssam ssis sual tahta tcdd technological sector televizyonlar terrorizm toplum tough job typefaces typography works türk hava uzay bilimleri vadar vadi veya vintage pieces voice assistant Web-Texnologiya web design web designers web logos website designers websites design web sitesi yani yegan yem yeni yeni bir yox yüksek lisans zaman ziraat
Noyabr 2015
BE ÇA Ç CA C Ş B
« Okt   Dek »
 1
2345678
9101112131415
16171819202122
23242526272829
30  

Blog Stats

  • 142. 130 hits

Enter your email address to follow this blog and receive notifications of new posts by email.

Digər 31. 743 izləyiciyə qoşulun

%d bloqqer bunu bəyənir: